marketing

Does age matter in music? Are you ever too old or too young to make a successful music career for yourselves? Today we’ll look at that, and delve into common conceptions about the music industry and age. Many people feel that once you hit a certain age, let’s say 30 onward for this article, your […]

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Chris Hacker here, I lead the Marketing Plan team at Cyber PR® and really enjoy working with our artists who are in diverse genres and in all stages in their careers. Over the years I’ve seen the same problems occur again and again. An artist will call us up looking for help promoting a new […]

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Every day brings with it highs and lows. This summer I had my share of highs and lows that I’d like to share with you. I helped three powerful women from across three generations illustrate the great amount of impact and influence they have to offer others and the world. These were my highs this […]

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Some bands look at touring like it’s a vacation or a moveable party. That’s fine as long as you don’t go out on the road all that often. But if you’re touring regularly, you’ve got to be more careful about your health. Touring takes so much planning and effort that when you’re in the midst […]

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**Guest post written by Ari Herstand. It originally appeared on Ari’s Take. “Of course everyone wants a 5 star album review in Rolling Stone or an 8.7 in Pitchfork, but you have to be realistic about your press pursuits. If you have never received press, there is a very slim chance that you will get […]

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[This post was written by guest contributor Dave Kusek of New Artist Model.] There is a huge potential for revenue in the gigging industry, even for smaller, indie bands and musicians. However, many artists are met with an interesting paradox: you can’t get the bigger gigs without the help of a booking agent, but it […]

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How to end an “indefinite hiatus” Alicia J. Rose is no stranger to the big music scenes between Northern California and British Columbia. From her home base in Portland, Oregon, she’s worked with many of the best bands in the region. And yet most of her friends are surprised to learn that she herself is […]

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**Guest post written by Ari Herstand. It originally appeared on Ari’s Take and in Digital Music News. “Music reviewers know their audience. The average reader doesn’t care how you achieved that guitar tone on the bridge of track 3. But if your lead singer went on a spiritual quest for 9 months in the Amazon […]

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In this edition of the remarkably entertaining and educational DIY Musician Podcast, The Bolt has a baby, Kevin launches a fan funding campaign (and gains a few grey hairs in the process) and the… …read more Source:: DIY Musician Podcast

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Allison Lukin of Market Like a Rock Star is a music journalism pro who has interviewed artists like Maroon 5, Jason Mraz, and now, little ol’ me. While most interviews you read online are the product of an email exchange, she interviewed me by phone for a more candid and casual conversation. Check it out […]

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Niche alert: ASMR – Autonomous Sensory Meridian Response – ASMR isn’t so much a music niche/genre but more of a sonic genre. Have you ever experience tingles when someone was talking to you? A voice so soft or pleasant that you’ve experienced a physical sensation characterized by a tingling that typically begins in the head […]

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I have been in and around bands for a long time. Since the rise of the Mp3 to it’s inevitable downfall, 15 years. During that time many things have changed in the music industry. Yet the one thing, the single thing, that hasn’t changed since the beginning are the ingredients needed to make it happen. […]

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If you’ve been looking for a more creative way to sell merch then Print All Over Me could be for you. They provide an online platform that allows anyone to create, share, own, and produce their designs by uploading artwork. They have a number of products but the most popular offering is a basic T-shirt. […]

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Hello everyone! After a brief break to celebrate the holiday we have returned with the latest installment in our ongoing effort to inform aspiring music photographers about the realities of life in the industry. This column is dedicated to photo releases and how they may or may not impact your interest in working with certain […]

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The past few days, I had been working on a blog post for Arms and Sleepers‘ new single “Swim Team,” but with each passing moment, the stats on the Soundcloud player for the single keep changing drastically. And here I am now, thinking “Screw it!” because I just want to celebrate all that’s happened in […]

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Businesses relied heavily on word-of-mouth marketing before the days of Twitter and Facebook. But rather than replace personal recommendations, the global adoption of social media has made word-of-mouth marketing much more prevalent and actionable for businesses. Today, marketers can monitor, measure, and interact with consumer recommendations. And with more than 1.3 billion members, Facebook is […]

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We all want our content to perform well, and as marketers, we sometimes worry too much about making our content clickable rather than valuable. By manipulating headlines or purposely leaving out details to encourage clickthroughs (“click-baiting”), however, you’re actually doing more harm than good — at least on Facebook. While these posts tend to get […]

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We try our absolute hardest to bring as much quality content as possible. Over the last year we have upped our efforts from five posts a week to seven, and from there we have been upping our game whenever time allows. I think the most we’ve ever posted in seven days is 10 articles, and […]

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